Heinz was going to single-handedly transformthe day after the Super Bowl from a dreaded Monday into a GLORIOUS fun day!
This year, Heinz used their Super Bowl ad money to instead give all 42,000 of their salaried employees the Monday after the Super Bowl OFF!
Not only that, but they’re also campaigning foryou to have the day off too.
They’ve launched a Change.orgcampaign that already has over 66,000 signatures to turn the day after the Super Bowl into a national holiday called Smunday.
As head of the Heinz brand, Nicole Kulwicki, told Adweek, “Here at Heinz, we are all about never settling when it comes to taste or quality of condiments, and never settling when it comes to the day after one of the best sports days of the year.”
“This year we’re doing something different. We’re always looking for ways to connect with our consumers. This is a cause that we felt that the American public feels strongly about. And we really wanted to rally behind that effort.”