Liam Gallagher is an unfiltered star who rescues us from pop boredom

The hyper-quotable singer has had a banner week, taking on everything from Jay-Z and Bono to the sea. In a world of bland, humourless pop stars, his unfettered charisma is more valuable than ever

Liam Gallagher has his debut solo album out on 6 October, and is deploying a bijoux marketing campaign based on musical snippets, a mysterious poster campaign, and word of mouth from key influencers.

Im kidding. In promo interviews this week, Liam has poured nitrous into the music news cycle, and his own mythos, with an extraordinarily varied series of statements. First up, theres the self-aggrandisement where you could see the words themselves doing the classic Liam swagger: My head, you split that open, theres a fucking 24 pack going on; Im like Forrest Gump, but cooler-looking.

There have been amusing disses and malapropisms: he called James Corden a fat bloke and a knobhead while mistakenly dubbing Gavin and Stacey Kevin and Perry, and referred to US rapper A$AP Rocky as WhatsApp Ricky (calling it a better fucking name anyway when corrected). Jay-Z was dismissed for his 4:44 album which rakes over his and Beyoncs marital strife: That should be left to your fuckin psychiatric fuckin chair, innit? Sum it all up in one song. The whole fuckin record? Im not having that.

Bono got slagged off for trying to give Liam the Bono chat, where he explains the mysteries of rock stardom to young up-and-comers: Wish Id had an out-of-body experience instead. Not in my Top 50. British dance-rock bands should be ashamed of the shit they put out; Mick Jagger was ol dinosaur hips. Even the sea has got it in the neck. Fuck the sea. I aint going in that. Fuck that, mate. That aint meant for us. Thats meant for the sharks, and the jellyfish, tadpoles and stuff.

Wish Id had an out-of-body experience instead… Liam Gallagher and Bono in 1997. Photograph: Jill Furmanovsky

The Gallagher brothers saga meanwhile got another airing, and is now turning into a sitcom a little like Frasier or Friends a load of easy, satisfying gags with a long-running romantic will-they-wont-they backdrop. Liam acknowledged: I would prefer to be speaking about an Oasis album than a Liam solo album. And I know Noel Gallagher would. Were better together. And: Me and our kid dont speak and thats the saddest thing about it. Weve got to start becoming brothers and friends again. Meanwhile, Noel is corporate and a working class traitor, and Liam would rather fucking work in McDonalds than play with him at the moment.

Ultimately, the glee with which the press jumps on each of these quotes is testament to just how bland and humourless the rest of the pop and rock pack is today, whether its Justin Biebers burbling 12-step enlightenment, Katy Perrys relentless solipsism or walking Fat Face moodboard Ed Sheeran getting prickly at people on social media. These are stars who cant square their off-stage image with their on-stage personas, and chase a version of their authentic selves down an endless corridor. Liam however is that rare beast: a truly charismatic frontman whose id and ego get the beers in rather than squabble.

While admittedly he sometimes veers into grumpy-old-man grumbling, Liam voices the latent, panicky feeling that everything in our culture is just not very good. Everythings fuckin shit, he told Noisey. Even the cars. Look out there now. See these cars? They look like they took fuckin 20 minutes to make, like they came straight out of a Kinder Egg. Even the buildings. Everything! Even the seats on fuckin trains, man. Theyre like ironing boards. Cynics might say this is all just to generate noise for a new single coming out this week, but Liam remains rare and valuable: he looks aghast at how small our worlds have become and says something about it, and that will keep him in our hearts and the news cycle longer than most.

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