Oftentimes when companies try and be inclusive in their marketing campaigns, it can seem a little contrived or, let’s be honest, they kind of toot their own horn for being so “innovative.”
That’s not the case with the new Valentine’s Day LGBTQ-inclusive campaign from Lush Cosmetics, and it’s really refreshing.
The campaign, titled #BetterTogether, depicts two same-sex couples simply relaxing in warm, bubbly baths.
They’re grinning and making bubble beards, you know, like other normal people do.
And Lush didn’t send out a press release announcing their new “inclusive” campaign, but instead just put it out there for the public to consume.
Lush even tweeted the photo of the two women to show its support for the Women’s March.
But when they announced the campaign on , it did start up an interesting debate.
There were people who were offended by the display of LGBTQ couples, although they were the vocal minority.
Nope, there was a much greater offense to most people…
Seriously. How do two people comfortably fit in there?
Read more: http://twentytwowords.com/lush-cosmetics-valentines-day-campaign-really-has-people-talking/