Mylan Plans Generic EpiPen to Quell Outcry Over $600 Cost

Mylan NV will sell a generic version of its EpiPen at half the price of the branded $600 emergency allergy shots in coming weeks, bowing to pressure from U.S. lawmakers who last week derided earlier steps as a mere public-relations fix.

The drugmaker, whose assistance programs to help patients cover out-of-pocket expenses were blasted as insufficient, will introduce a generic EpiPen identical to the branded product, including the handheld pen with a needle that injects the shot. The company also plans to continue to sell the branded version, according to a statement on Monday.

Mylan has attracted scrutiny for increasing the treatments price 400 percent in nine years. Criticism of Chief Executive Officer Heather Bresch, the daughter of Democratic Senator Joe Manchin of West Virginia, quickly intensified as members of the Congress called for investigations and the EpiPen became campaign fodder. Introducing a so-called authorized generic, which doesnt require formal approval from the Food and Drug Administration, is a fast way for Mylan to get a cheaper version out — without actually cutting the branded EpiPens price.

They can just do it. They dont need approval, said David Rosen, a lawyer at Foley and Lardner LLP. The move wont block future generics from competitors such as Teva Pharmaceutical Industries Ltd., but it can help Mylan capture some of the market share it would have lost with the introduction of a rival generic, he said.

The move may not be able to appease lawmakers such as Democratic Connecticut Senator Richard Blumenthal, who said Monday that more must be done — and more quickly — to make the life-saving drug affordable. Blumenthal said he will still push for Senate hearings and for an investigation by the Federal Trade Commission into whether Mylan had done anything to deny competitors access to the market in order to keep raising prices.

Mylan shares rose 1 percent to $43.46 at 12:37 p.m. in New York. The stock had declined 12 percent last week as criticism mounted.

Deep Frustration

Ensuring access to medicine is absolutely the core of Mylans mission, CEO Bresch said in the companys statement. We understand the deep frustration and concerns associated with the cost of EpiPen to the patient, and have always shared the publics desire to ensure that this important product be accessible to anyone who needs it.

Mylans control of the allergy-shot market increased in the past year as competitors suffered setbacks. In March, the Food and Drug Administration identified major deficiencies in Tevas application for a generic version. In October, Sanofi voluntarily recalled its Auvi-Q injector from the market over concerns about suspected malfunctions in the U.S. and Canada.

Republican Senator Chuck Grassley of Iowa said Monday that Mylans EpiPen generic sounds like good news, but he still expects the drugmaker to answer questions he sent in a letter last week about the price increases. He also continues to look for a written by the FDA on the status of any alternatives to the EpiPen and what might have created delays in introducing them.

Blaming Insurers

The measures announced last week, including expanded coverage assistance and a $300 savings card, will remain in place for the branded product, Mylan said in its statement.

That raises the question of whether consumers will actually pay less for the generic version, said Walid Gellad, who heads the Center for Pharmaceutical Policy and Prescribing at the University of Pittsburgh. If patients dont see cost savings, Mylan can place the blame on insurers for not lowering out-of-pocket expenses, Gellad said. The company has already pinned the blame for high consumer prices on insurers and pharmacy benefits managers, or PBMs.

If it turns out that patients still have to pay huge amounts for the EpiPen, I think Mylan can say, We lowered the price and this is on insurers and PBMs, he said.

The EpiPen price increases drew particular attention in Washington because Bresch had successfully pushed legislation to encourage use of the EpiPen in schools nationwide, making it a must-have drug for patients with allergic reactions. Mylan spent about $4 million in 2012 and 2013 on lobbying for access to EpiPens generally and for legislation, including the 2013 School Access to Emergency Epinephrine Act, according to lobbying disclosure forms filed with the Office of the Clerk for the House of Representatives.

Democratic presidential nominee Hillary Clinton, who called the price increases outrageous last Wednesday, said last week that offering discounts without cutting the overall price was insufficient.

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