Parents wanted more gender-neutral kids stuff. Target listened.

Late last summer, Target made waves by axing gendered signage in many of its store sections.

Like in the toy aisle, for instance: Who’s to say what’s a boy’s toy and what’s a girl’s toy? The retail giant decided to leave that question up to kids and their parents, and many customers applauded the move (although, even in 2015, not everyone was on board with this).

Toys and bedding didn’t always use to be this way. In fact, in the 1970s, most toys didn’t fit into a gender category; many bucked the stereotypes on purpose (i.e., boys playing with kitchen sets or girls driving toy cars). It wasn’t until more recent decades that a stark divide between “toys for girls” and “toys for boys” began to form, Elizabeth Sweet wrote for The New York Times in 2012.

Read more: http://www.upworthy.com/parents-wanted-more-gender-neutral-kids-stuff-target-listened?c=tpstream