Kiss cams at sporting events are a pretty regular thing, the camera panning around the crowd to pressure couples to lock lips in front of the whole arena.
But for the footage shot at this years Pro Bowl in Orlando as part of a new Love Has No Labels campaign, the Ad Council and NFL joined forces to highlight love in all its forms.
The spot diverts away from the usual man-and-woman kiss cam to show a variety of different relationships.
Each relationship highlighted is met with a roar of the crowd.
Fans of Love is the next powerful and timely part of our ongoing Love Has No Labels campaign, Nick Law, vice chairman and global chief creative officer at R/GA told AdWeek.
Set at a great American event, the Pro Bowl, its a reminder that diversity and acceptance is America at its best. Our agency is proud to be involved in continuing this important message.
Near the end of the video the duos speak on what it is about the other person that makes them special.
This is just an all-around win.
Via: Ad Week
Read more: http://twentytwowords.com/pro-bowls-kiss-cam-becomes-powerful-statement-that-love-has-no-labels/