Samsung rumored to hold the Galaxy Note 8’s release to build up even more hype

The Galaxy Note 8 will finally be revealed later this month at a Samsung Unpacked event in New York City, but it might take longer than expected for the phone to arrive to the general public.

The latest info from the rumor mill pegs Sept. 15 as the Note 8’s general release date, more than three full weeks after its Aug. 23 unveiling.

The leak comes via multiple Korean mobile providers, whose reps told ET News about the date of the Note 8’s release in the country, which will presumably be the same in all of Samsung’s major markets.

The report, which was first spotted by Forbes in the US, notes that the Sept. 15 availability is a week longer than Samsung took between the unveiling and release of the now-disgraced Galaxy Note 7. The sources claim that the extra time between launch and release will be used to bombard consumers with an aggressive ad campaign to build up the hype, and to produce as many of the devices as possible to avoid shortages.

The release date was the final piece of the Note 8 puzzle in a production cycle that has been plagued with leaks and rumors. The phone’s impressive final specs and even what appeared to be some marketing images of the device were revealed shortly after the Samsung Unpacked announcement, leaving hungry Samsung fans with little mystery ahead of the event.

There’s no extra info about pricing or pre-order dates in the new report, but other recent leaks have suggested that the Note 8 will open for reservations on Aug. 25 for 999 (about $1,778).

These are all unofficial reports, however, so nothing’s truly confirmed until Samsung pulls back the curtain onstage at the end of the month. It’s not a bad strategy for the company to take, though with the steaming legacy of the Note 7 to overcome and the iPhone 8 likely to be coming soon after, the Note 8 should launch with the best possible conditions for its success.

Read more: http://mashable.com/2017/08/07/galaxy-note-8-release-date-leak/