Did you use Spotify to play “Sorry” 42 times on Valentine’s day this year? Were you one of the 3,749 people who streamed “It’s The End Of The World As We Know It” on the day of the Brexit vote? Maybe you made a playlist called “One Night Stand with Jeb Bush like He’s a Bond Girl in a European Casino”? Well if you answered “yes” to any of the above then congratulations, because Spotify has decided to use you as part of their brilliant new advert campaign.
The digital music service has put up a bunch of billboards across the US, UK, France and Germany revealing some of the weird and wonderful habits of its users. The advert was created by the company’s in-house marketing team and sports the tagline “Thanks 2016. It’s been weird.” Given everything that’s happened this year, we couldn’t agree more. Bring on 2017! Or not.