Spotify’s biggest ad campaign yet highlights listener quirks

Image: spotify

Your guilty pleasures and weird obsessions have apparently not escaped the notice of Spotify’s number crunchers.

The streaming service is singling out some of its customers’ quirkier habits in a new billboard campaign that hit the United States, United Kingdom, France and Germany this week.

Among the company’s revelations: A repentant lover who played the song “Sorry” 42 times on Valentine’s Day, a Hamilton stan who racked up thousands of soundtrack listens in New York’s theater district, some monster of a person who started listening to holiday music in June and thousands of dark-humored Brits who streamed “It’s the End of the World as We Know It” the day after the Brexit vote.

“Thanks, 2016. It’s been weird,” reads the apt overarching tagline.

The campaign, which was developed by the company’s in-house marketing team, marks Spotify’s biggest global advertising effort to date.

Image: spotify

A billboard in France

Image: Spotify

A billboard in the UK

Image: spotify

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