Last week Starbucks introduced anew limited-edition cup featuring a mosaic of more than a hundred people drawn in one continuous stroke,meant to “celebrate community.”
People freaked the heck out thinking they were the coveted holiday cups that somehow, some way, always end up offending someone because they’re not “holiday” enough.
That’s what happened last year when the company released minimalist red cups with not a snowflake or Santa in sight, and people acted like they were out clubbing baby seals.
But this year they’re covering all their bases with the release of 13 different holiday cups, “designed to express the shared spirit of the holidays as told by their customers.
“So this year, after 24 consecutive years of designing a red cup that will be seen all over the world, we decided to do something quite different,” said Howard Schultz, CEO of Starbucks. “With everything that’s going on in the world, and everything that’s going on in our country, we have a lot to be thankful for.”
Nancy Poznoff, the VP of Marketing at Starbucks, explained that last year, Instagram garnered 1,200 displays of red cup art from 13 different countries over the course of eight days.
In representation of those 13 countries, 13 women’s designs were chosen.