“A diamond is forever,” at least that’s what Francis Gerety wrote for the De Beers marketing campaign back in 1947.
Well, The Hydraulic Press Channel decided to challenge that marketing campaign in their own, special way – with a hydraulic press. I know right, you never would have guessed!
Many of you are now wondering why a metal press would be able to do that to a diamond, the hardest substance we know of. That’s actually because while diamonds are the hardest thing we know about, they’re still relatively brittle. If you look on the press after it “blows the diamond apart” you’ll see little scratches left behind on the platform still!