Wrigley is not OK with you vaping its gum flavors.
Wrigley claims Chi-Town Vapers is intentionally violating its trademarks by selling Dbl Mint and Joosy Fruit flavored liquids for e-cigarettes.
According to the lawsuit, Chi-Town Vapers used the Dbl Mint and Joosy Fruit names with full knowledge of, and in willful disregard of Wrigleys right in its trademarks, and with the intent to obtain a commercial advantage that defendants otherwise would not have.
Wrigley argues that Chi-Town Vapers are taking advantage of the brands goodwill and claim that the companys use of the names is likely to cause confusion, harm the public, and damage Wrigleys valuable rights.
There is a growing concern, shared by the FDA, the Senate and others, that the marketing of e-cigarette materials in chocolate, fruit and/or candy flavors harmfully targets children under 18 years of age, the lawsuit states.
Besides copying Wrigleys Juicy Fruit and Doublemint names, Chi-Town Vapes also uses similar packaging for its two products.
Dbl Mint comes in a familiar green package with a double arrow and Joosy Fruit is in a yellow package with two red arrows.
This isnt the first time Wrigley has had troubles with the vape company. In 2014, Wrigley sent a letter to Chi-Town Vapers, demanding the company to stop selling Juicy Fruit, Doublemint and Skittles-like products. Chi-Town Vapers removed the products from its website, but a year later, began marketing and selling them again, Consumerist reports.