The fruitful days for BlackBerry are officially over.
The company announced this week it will no longer make its own phones. Instead, it will focus on the other side of its business: Creating software and providing mobile security, both of which are profitable ventures for BlackBerry.
BlackBerry (@BlackBerry) September 28, 2016
Anyway, BlackBerry CEO John Chen elaborated on the companys decision, saying in a statement,
The company plans to end all internal hardware development and will outsource that function to partners.We are reaching an inflection point with our strategy. Our financial foundation is strong, and our pivot to software is taking hold.
And while BlackBerry will indeed outsource the making of its phones to other companies, its pretty much donespending energy trying to make its own phones better than anyone elses. So since thats the case, theres only one thing left to do: Pay our respects.
Oh, Blackberry, how we will miss thee. You will always be remembered as the best of the keyboard generation of phones.
With you, there was no missing emails and it was easy to do parts of our homework on your device.
Though its reign was short, BBM remains the only instant messenger to feature an emoticon that adequately simulated an e-hug. Plus,adding someone by pin number was never not cool.
You were the last phone that was acceptable to be carried by belt clip.